Hirochi Robaina, La Palina Merger Could Be Epic

imageHirochi Robaina — “famous son of Cuban cigar maker Alejandro Robaina” — is partnering with La Palina Cigars, according to the company’s Facebook.

His role with the company has not been determined as of yet, nor has the reason for the cigar collaboration.

Both parties have indicated they’re excited about the joint venture. Honestly, can you blame them?

The move comes in advance of the IPCPR Convention which is July 17 in New Orleans.

Hiroshima Robaina made his debut with Cubanacan, who was making the HR cigars for Robaina.

The HR 1845 is registered to Cuba Tianzhiyuan Robaina Cigars Company, Limited, which is located in Houston, Texas. The La Corona Factory in Estelí, Nicaragua, which is owned by Omar González Alemán, has been making Robaina’s cigars. It’s the same factory that produced Cubanacan’s brands, as well as the HR Habano. It will be there that new brands for La Palina will be rolled. From what I hear — and I have my ear pretty close to the ground — the La Palina existing brands are not moving to the La Corona Factory.

Robaina will be attending the IPCPR next week in New Orleans and will be part of the La Palina booth, but the HR line will not be for sale through La Palina. So really, there are no clues as to why the merger happened.

I can’t wait to see what they develop together. This merger could be truly epic.

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