Ruff Gems are made-to-order pet tags for your fur babies

Ruff Gems are a collection of magical, stylish pet tags and accessories for your furry companions. They also serve a practical purpose, when you personalize the IDs and include contact info — so your pet always makes it home safe.

Sometimes, you splurge a little for the ones you love. When it comes to our pets, our fur babies, that’s certainly true. How many times, for example, have you sprung for a more expensive toy, treat, or food for your little friend? I know my wife and I do that all the time — for our pets, of course. But when it comes to people, we often take the time to personalize meaningful gifts. Why don’t we do that for our pets? That’s precisely the idea behind Ruff Gems, a woman-owned small business that specializes in handcrafted luxury accessories for beloved pets.

The premiere option Ruff Gems delivers are pet tags, which not only look fashionable but serve a practical purpose. Tags improve pet safety. Having clear, readable tags attached to your furry companion is one of the best ways to ensure they always make it back home, safe, no matter where they roam. Your contact information, on the tag, can help others find you when it’s necessary.

These aren’t your average dog or pet tags either. They’re absolutely stunning, with a wide variety of styles and options, and full personalization for most. Consider Little Boo, a ghost-shaped tag, or Ice Cream You Scream, a delicious frozen treat-shaped gem. Or, how about the Darling Locket Pet Tag, which looks like an elegant, old-school locket necklace? These are beautiful, but more importantly, they’re not too expensive either, despite being luxury accessories.

Ruff Gems: Who came up with such a thing?

The founder’s story is quite interesting, and by proxy, so is the story of the brand. The founder, Donna, grew up watching her father meticulously set stones into intricate jewelry pieces. He invested so much care and attention not only to his craft but also the family’s lives. Those experiences stuck with Donna, along with the love for animals and pets — namely her dog when growing up, Roxy, and her current pup Mango.

Wanting to weave her passions together, both her love of animals and her father’s meticulous crafting talents, Ruff Gems was born. She set out to create beautiful, meaningful accessories that don’t just look good but also bring positive energy, joy, and personalization to the pets who wear them.

Today, every Ruff Gems piece, including the gemstone ID tags, are gorgeous keepsakes that also serve a purpose. They help identify and keep pets safe, while also looking phenomenal. It’s ruff work. But it works. And as they’re durable pieces, you don’t have to worry about your pets breaking or chewing on them, like they would with traditional pet tags. You can clip your Ruff Gems to a purse, keychain, or even a cat’s collar — it’s your choice.

But Ruff Gems also carries a variety of items worth shopping. Raw gem, luxe, and various pet tags, gemstone collars, select apparel, add-ons, and even a heartwarming collection of teddy-bear-inspired pieces called Aura Bears.